On Page SEO techniques
1. Use SEO friendly URLs
In Google’ Algorithm, SEO friendly URLs plays a significant role in ranking your website. SEO friendly URLs consist of 3-5 words and also short and relevant URLs have a major impact on search results. SEO friendly URLs are also important in On Page SEO techniques.
And always include your target keyword in your URL.
Relevant URLs: yirtual.com/2018/03/on-page-seo-strategy/
Or short URLs: yirtual.com/on-page-seo-strategies
In other words:
Avoid ugly URLs: yirtual.com/p=121
Or long URLs: yirtual.com/9/7/21/cat=SEO/on-page-seo-techniques
2. Keyword Research
In On-Page SEO, selection of right keyword or keyword phrase is very important. You are targeting correct keyword phrase on each page of your website. The right keyword which tends to enhance your business and thereby increase your leads.
A lot of businesses would make mistake by selecting keyword which is not suitable for their business. So, to target right customer needs to require a strong keyword research. Firstly, you have to look your competitor’s website and note down keyword phrases which are relevant to your website. Also, at below of every search results are shown which helps us to know more search-related option as well. From there you can select 10-50 keywords od keyword phrases which are relevant to your website. Now by using keyword research, potential keyword phrases are available for business.
The tool used for keyword research: Google Keyword Planner
3. Page Title
Page Title plays a significant role in on-page SEO. Many people make the mistake of thinking a page title as a heading. Though Page Title is not visible in Page but has great importance in organic SEO. Page Title is helpful in Google listing in search engine result. Click-through Rate gets improved by using relevant Page Title with target Keyword.
Convention for naming a Page Title:
- Page Title should be of correct length is very important. Approximately 15 characters with including spaces would be good.
- Incorporate target keyword in Page Title. It is not always possible to right target keyword in the beginning but it should be there.
The tool used for checking Page Title: Page Title preview Moz
4. Meta Description
Meta tags are used to describe the information about your page to search engines. Meta Description is a summary of what your page is about that Google is likely to use in its search results. Description present underneath the search engine in every title in SERP. To achieve high ranking and click-through rate, Meta tags are the important part of On-page SEO. The meta description is part of Google’s Algorithm. Over the time, by click-through rate, your website rank gets No.1 in Google search engine. It is a ranking opportunity which tells Google how your page is different from others. Try not to have the same meta description on every page. If you have a different meta description for each page of your website then Google will notice that your page offers different unique content and therefore rank your website. The meta description should be of 150 characters.
The tool used for checking Meta description: Yoast WordPress SEO plugin
5. Heading Tags
Headin tag is most significant when you do On-page SEO. The Heading tag is used by H1 tag. H1 tag is visually seen on your website. This tag helps search engine to crawl your web page. Keyword phrases should be incorporated in your heading tags (H1 tag). H1 tag act as blog post title.
In a blog post, the only single H1 tag is used to signify title of a post.
6. Content Writing
Producing high quality of content is also very important in On-Page SEO. So to develop high-quality content, firstly we have to do keyword research. There is no use of other techniques of On-Page SEO until you have produced a very high quality of original content on your web page.
Quality content generates user signals. When someone visits your web-page, what they do after that, do they go somewhere else on your site, do they click the back button or do they stay several minutes on the page they landed or not. If a user stays a reasonable amount of time on your page is also part of Google’s Algorithm for managing On-page SEO. Content is king.
7. Alts Tag and images
If you engage images, videos, diagrams can increase time on site i.e user interaction is more.
Multimedia like images and videos helps you boost those user-interaction signals that Google has been paying more attention to. By involving images in your web page is likely to increase the perceived value of content. It is important in term of On page SEO that at least one image file include your target keyword (for” example, on_page_SEO.png) and target keyword is part of your image Alt Text. Images would increase the likelihood of social share. We have to use images with alt tag which helps Google to find relevance. Even if you share your content on Social Networking site like Facebook, Google+, Twitter so the image will appear on it as well. In Google image search, your image is also shown in Google. By using Alts tag, image optimization is possible.
8. HTML 5 microdata
HTML 5 Microdata is also played a significant role in On Page SEO. Microdata is used to get structured data content in search engine result. All extra elements which are available in search results like Ratings, Review, Time it takes to cook, Calories, the image are also a rich snippet.
In the source code, if you are adding additional information in every tag which is going to help Google to identify what content is on your website.
In this above diagram, for every tag itemprop attribute is used which tells about the purpose of the tag.
9. Internal Linking
Internal Linking is one of the important factor in On Page SEO techniques. Internal Linking is important for both website users as well as search engine. Related topics which are published earlier can also be linked to your website.
The tool used for managing internal links for On-Page SEO: Yet Another Related Post Plugin (YARPP) for WordPress which is used to automatically display a list of related post on your website.